The chosen heir has refused to rekindle the First Flame, and most of the resurrected Lords of Cinder have also abandoned that duty. In Dark Souls III, players control the Ashen One, an undead warrior who previously failed to become a Lord of Cinder.
Their task is to return Prince Lothric and the defiant Lords to their thrones in Firelink Shrine. Linking the flame requires the sacrifice of powerful souls to prolong the Age of Fire; without it, the world faces an Age of Dark.