Homura Akemi warns Madoka Kaname and Sayaka Miki to refuse an offer that could grant their wishes. A new transfer student and a magical girl herself, Homura tells them that the proposition is not what it appears to be.
Until their encounters with Homura and the cat-like magical familiar Kyuubey, Madoka and Sayaka have led ordinary middle school lives. Kyuubey promises to grant each of them one wish in return for becoming a magical girl, with the power to fulfill their dreams. His promise and Homura's warning confront the two girls with a difficult choice. Through that dilemma, Mahou Shoujo Madoka☆Magica explores friendship, hope and despair, alongside the hardships of being a magical girl and the cost of realizing a dream.